Babalu Fragrance is a Miami-based boutique, selling a large collection of unique and one-of-a-kind fragrances and fragrance-related beauty products.
What do you do when you have hundreds of scents, all of which are a unique combination of thousands of different elements? Our approach, build them an interaction where users can explore these individual elements as particles in a visualization, and dig further and further into a “scent map” until they find that perfect combination.