The BMW 7 Series, updated with the latest and greatest technology in 2016, is aiming to bring in a whole new wave of car owners. With a new car, touting brand-new and top-of-the-line features like carbon-fiber, iDrive 6.0, gesture control, and a redesigned executive lounge backseat, owners need a best-in-class owner’s guide.
Using augmented reality within a mobile application, KBS built an application that gives owners a virtual window into the features of their car from the everyday digital tools in their pocket. After choosing a particular feature they want to explore, the AR mode within the app allows you to view the car through the live camera of their mobile device to see education and feature overlays right on top of the elements of their new 7 Series.